Thursday 17 May 2012

Cookies and the law

A cookie is a small file downloaded onto a user’s computer, laptop etc when they visit certain websites. They are then sent back to the originating website on subsequent visits and help to identify user preferences. They are also vital for the process of online purchasing and (anonymously) in gathering information for statistics, such as number of visits/visitors and pages visited - most of the cookies collecting statistical information are not stored on the user's computer.

In May last year new legislation was introduced which prevented companies from using cookies to gather information about their users’ online activities without having to ask permission from the users. From 26 May 2012, organisations must actively inform people that they use cookies and obtain visitors’ consent to do so or face receiving a large fine.

As a result of this, you will probably visit websites which have popups or a banner at the top of the page asking you whether or not you are happy to accept cookies.

Further reading

ICC UK cookie guide
International Chamber of Commerce UK
https://www.bt.com/static/includes/globalheader/cookies/more-about-cookies.html

Guidance on the new cookies regulations
Information Commissioner's Office
http://www.ico.gov.uk/for_organisations/privacy_and_electronic_communications/the_guide/cookies.aspx

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